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Research papers

Zalando: The journey from data to emotion

This paper discusses the importance of a comprehensive brand understanding and thus the essential need for qualitative market research for Zalando as a mainly data-driven company. To illustrate and support empirically, we have documented a case study...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sebastian Prassek, Anne Strauss
Company: Happy Thinking People
November 16, 2016
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Citation

Prassek and Strauss (2016a, November 16). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion-8919